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We’re told not to judge a book by its cover, but let’s face it: We all do.
And just like a book, product branding is about telling a story.
At Dial A Label, we’re extremely proud of our products and the service we provide. But with more than 30 years of industry experience, we’ve learned that effective marketing and a strong brand identity can make or break a business.
With more options to choose from and less time to choose, customers go with the products that stand out. It’s natural – we gravitate towards clean, self-assured branding and products that differentiate themselves from the competition.
Selling a superior product doesn’t guarantee success. Without a great first impression, your product could lose out to its more extroverted competitors. So if you want customers to know that your product is the best on the shelf, don’t market it like everything else on the shelf.
Custom labels let your product speak for itself. They help quiet overachievers find their voice so they don’t get lost in a crowded market.
With full control over colours, fonts, sizes and images, you can create a label that reflects your product’s quality and personality. Work with a team who can help you design and print labels tailored to your business.
Your product is in a class of its own – let’s give it the label to match.
Why custom labels matter
Sometimes it’s the little things that make a big difference. Investing in the shelf appeal of your products pays dividends in brand recognition and customer loyalty.
Give your brand’s image an instant upgrade by ditching the generic labels. Custom labels are an easy way to show customers that you care about your products – and encourage customers to care.
Thoughtful labelling changes how customers assess product quality and value. Custom labels boost brands’ perceived credibility and professionalism. A considered approach to packaging and display indicates a considered product.
Use eye-catching, attractive labels to distinguish your product and raise brand awareness. Custom labels are an easy, affordable way to get your brand’s message across and speak directly to your target demographic.
Cement your brand’s identity over time and shore up customer loyalty with labels that are unique to your products. Stay consistent with distinctive design elements and cut through the clutter in retail spaces and ecommerce listings.
What to consider when choosing custom labels
When considering custom labels for your business, you’ll need to choose between direct thermal labels and thermal transfer labels.
We’ve prepared a handy cheat sheet to help you out.
| Direct thermal labels | Thermal transfer labels | |
|---|---|---|
| Material and durability | Direct thermal labels are paper-based and sensitive to heat, light and moisture. These labels are intended for short-term use – perfect for retail tags, event tickets and shipping labels. | Dial A Label makes thermal transfer labels in a range of materials, including synthetic and plastic. These labels are resistant to heat, light, moisture and chemicals – they’re built to last. |
| Design and print quality | Direct thermal labels are paper-based and print in black only, which limits their use in product marketing and display. | Our thermal transfer labels deliver clear, smudge-free prints in full colour and intricate detail, ready for product branding. |
| Compliance (e.g. food labelling regulations) | This label can be customised to comply with industry standards. | This label can be customised to comply with industry standards. |
| Cost-effectiveness | Because printing these labels doesn’t require a ribbon, they’re an inexpensive option. | To print these labels, you’ll also need to purchase a ribbon and replace as required. |
| Speed, volume and ease | Direct thermal labels can be printed quickly, easily and in large quantities. | Thermal transfer labels are slower to print than direct thermal labels. You’ll also need to know how to replace the ribbon. |
Dial A Label offers custom label solutions for every business’s needs. It’s easy to feel intimidated by the variety, so we’re here to help you weigh up your options.
Bespoke branding at Dial A Label
We’ll work with you to create, design and print custom labels for your business. With full control over colours, fonts, sizes and images, you’re in the driver’s seat.
Want vintage details, or an ultra-luxe finish? Our team of experts makes it happen with full-service design and technical support.
We’re perfectionists – we’re not happy until you’re happy. And when you’re happy, we ship your labels straight to you. We offer next-day shipping Australia-wide, so you receive your custom labels as quickly as possible.
Our fast shipping and flexible service makes it easy to respond to changes in product lines and stock. Order labels for new products, seasonal promotions or limited editions with confidence.
Dial A Label offers custom label solutions to businesses big and small, scaled to suit your needs. It’s easy to adjust your order as your business grows.
On cloud wine: Crafting custom labels with Barrel Brokers
When Barrel Brokers came to us to discuss custom labels for their business, we rolled with it.
Robbie Tucknott is the founder and Managing Director of Barrel Brokers, a family-run Yarra Valley operation that sources barrels for the liquor industry.
He had something special in mind for the Barrel Brokers custom labels – and at first, he wasn’t sure we were up to the cask.
“We had a very specific brand idea that we took to DAL,” Robbie explains.
“We wanted a vintage look with a premium feel and we almost didn’t think it could be achieved.”
Dial A Label didn’t want to dash Barrel Brokers’ spirits, so we got to work. In collaboration with Barrel Brokers, we produced custom labels that exceeded Robbie’s expectations and didn’t cost an arm and a keg.
“Julie and her team hit it out of the park,” Robbie says.
“Not only do our labels look even better than we had imagined, but the process was seamless. We now recommend DAL to all our liquor industry contacts.”
Read more customer testimonials here, and check out our client spotlights on the blog to see our custom labels in action.
For a wide range of high-quality, Australian-made custom label solutions, look no further than Dial A Label.
Our 30 years of industry experience and focus on client satisfaction has made us Australia’s go-to label manufacturer. Dial A Label offers next-day shipping and comprehensive, personalised support to all our clients.
To enquire about Dial A Label’s custom label solutions or request a quote, send us an email at [email protected] or call (03) 9764 2882.
Our service is customised to you – just like our labels.
